Six Areas that are Critical to your Success!

There are six areas that will be most critical to your Kele success:

1. Bookings.

Bookings are the lifeblood of your business. Without them, you are technically out of business. The great thing about direct sales though, is that you can easily put yourself back in business! With bookings, you have a continual source of sales, new customers, new bookings, and potential recruits.

So where to start?

Make a list of all the reasons why now is the best time to book a party, why this is a great time of the year to have a show, and what benefits they will reap from it.

Next, establish a booking goal and deadlines.

Then schedule two evenings to make phone calls and make 100 phone calls.

After a show, ask each customer if they would be interested in free jewelry and would host a show. Also, always ask your hostess if she would be willing to hold a show for you again in the future.

Finally, during a party, keep your eyes and ears open for clues to who will be your next hostess or team member. Then you might want to go up to them and say, 'I notice you did or said [X], I'd love to treat you to our hostess program.'

2. Hostess coaching.

Hostess coaching is your interaction with the person who has scheduled a party. This interaction will determine if the party is a success or a failure.

The first thing to do is touch base with your hostess frequently during the four weeks before the show, after you have given her a hostess packet. Give your hostess a reason to call each of her guests and tell them about the jewelry and the specials. Make sure your hostess does reminder phone calls before the event to ensure a higher turnout rate.

Next, find out why your hostess wanted to have the party. Was it for free jewelry? Was it to help you grow your business? Either way, knowing what her motivation is for having the party will help you determine her goals. For example, if she wants a certain amount of free jewelry, then tell her how much in sales need to occur and how many people need to be invited for her to reach that goal.

On the night of the show and before guests arrive, ask the hostess what pieces she is interested in and then calculate how much she needs in sales to earn those items for free. Then ask which of her guests does she think will want to book a party so you know in advance who to ask.

3. Increasing attendance.

In addition to coaching your hostess to make reminder phone calls, you can also give your hostess a reason to call her guests to gather RSVPs. Tell her about the specials, the product line, and prizes for bringing friends. This way, the hostess will have a reason for calling her guests in addition to ensuring their attendance.

4. Increasing sales.

One way to increase sales at a party, is to provide guests a wish list template where they can write down all of their favorite items. Then you will know what special would benefit each guest the most. In addition, if they cannot afford their entire wish list, tell them how they can earn the rest free through the hostess program.

In addition, be enthusiastic about the jewelry! People love the excitement. They can tell when you genuinely love what you are doing. This also leads to the next suggestion of HAVE FUN! When people are having fun, they are relaxed and will enjoy the party.

5. Customer service.

Expressing gratitude to each hostess and customer will inevitably grow your business. Let her know how she is helping you reach your goal. Tell her what your goals are and what a difference her help has been.

In addition, follow up with each customer after their jewelry arrives. When you hear how much they love the jewelry, it will serve as great motivation for you to keep going. It will also give you a connection to your new customer so you feel more comfortable keeping in touch with them to make future sales.

6. Recruiting or sponsoring.

Sharing the Kele opportunity with others is a gift, a way to improve their life, or a way to reach their goals. It is not a sales pitch. When you approach recruiting as a way of sharing and not selling, it may become more easier to you. Share with them why you chose Kele as a way of reaching your goals and ask if they have any similar goals. You might be surprised that the person standing right next to you is searching for an answer...and Kele might just be that answer.

Getting Your Business Off and Running!

As we approach the end of 2008 and the fresh start of 2009, I wanted to give you some tips on how to get your business off and running in the new year.

1. Set goals for the next 90 days (e.g. # of phone calls, # of bookings, $ in sales, # of recruits!)
2. Take control of your calendar--Make sure everything is on it. Family events, work, and Kele parties. The great thing about direct sales is that it is flexible. It can work around your schedule. But you have to be in control of your schedule to make it work! Then figure out what nights in the next three months will work for Kele parties.
3. Set a date and hold a kick-off event in your home when the new catalog arrives in February.
4. Make a list of 100 people you are going to call.
5. Designate two evenings a week that you are going to make those calls.
6. Put business cards/catalogs in your purse, in your car, in your desk....EVERYWHERE!
7. Make a list of everything you know about Kele jewelry. Make a list of why Kele jewelry is great for your customers.
8. Make a list of people that would appreciate the list in #7.
9. Call those people on the list.
10. Book parties.
11. Call old customers and tell them about the customer specials for the month.

Just a little motivation for 2009!