Training Seminar Update

Ladies,

Just a reminder that tonight's training seminar has been cancelled. We will reschedule at a later date. Call for personal one on one training.

Selling the "Real"thing....We're on the right track.

I just came across this marketing article. Thought it was interesting and I would pass along. We are in the high-end, unique jewelry market. So know the jewelry, know where it comes from, and how it is made. It will help you sell more!

Published:www.newsblaze.com
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September 17, 2007
Consumers' Taste for High-End Jewelry Grew in 2006
New Unity Marketing Study Finds That Jewelry Consumers Traded Up to Higher-End Styles and More Expensive Designs in 2006

For jewelry and watch shoppers in 2006, there was nothing like the 'real thing.' According to new research by Unity Marketing, consumers traded up to more luxurious jewelry and watch choices -- and the more luxurious the better.


In 2006 American consumers spent $62.2 billion buying jewelry and watches, posting a dramatic 6.5 percent increase over sales in 2005 of $58.4 billion. But it was the luxury end of the jewelry market that experienced the strongest growth last year with sales of fine watches rising 39 percent and fine jewelry up 10 percent.


By contrast the fashion or costume segment in the jewelry market declined by 8 percent and sales of costumde watches were off by 20 percent, according to the latest statistics on the jewelry and watch market reported by Unity Marketing in a new market research study.


"The jewelry market went even more luxurious in 2006," said Pam Danziger, president of Unity Marketing and author of "Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience." "Jewelry shoppers moved more up-market in 2006, choosing to buy fine jewelry and watches more frequently, rather than their cheaper costume counterparts. With their eye on more expensive designs, they turned more often to specialty jewelry stores where they got expert advice which boosted their confidence to spend the substantial amounts they did for their purchases."

Kele & Co Training Day

Calling all ISRs and Potential ISRs. We will be hosting a training day at Panera Bread Co on May 28 @7:00-9:00 p.m. at 1330 Orchard Road in Aurora, IL. Please join us to get a refresher course, learn what's new, and improve your sales. Also, bring anyone you think would be interested in joining Kele. We will be giving away ONE free starter-kit as a prize to the winning potential ISR for attending. AND, the ISR who brings the most potential recruits will get $100 in free display jewelry. Please RSVP to info@keleonline.com so I make sure we have enough space and treats. Looking forward to seeing you.

Reminder

Just a reminder to tell all of your party guests about our wonderful polishing jewelry cloth. They cost $6.00 and are a 'must have' for sterling silver jewerly. We donate 100% of our profits to St. Judes Children's Research Hosp and other charities. We would like the donation to increase every year! So don't forget to ask!

Tips for Coaching Hostesses

Hostesses are vital to the success of a party. The more an ISR can coach and/or motivate the hostess, the more successful the party will be. The following are tips you can use to help your hostess have a more successful party.

1. Give your hostess a 'Hostess Packet'--3-4 catalogs, 3-4 order forms for pre-orders, a form to write down her guest list, invite post-cards/flyers/evite. See http://www.hostesspartyguide.com/files/Hostess_Checklist.pdf (This is a good checklist...or use it to develop your own.)
2. Give her an invite deadline and RSVP deadline
3. Hostesses must send out reminders 3-4 days before the party.
4. Offer to help her email/mail invites
5. Coach her on how to motivate guests=Have her tell them about the products, her excitement about their quality, any specials
6. Remind her why she wanted to throw the party to begin with: the Hostess Rewards! Make sure she knows the more people she invites, the more that sells, the bigger her rewards will be.
7. Invite minimum should be 40 people. I know that sounds like a lot, but tell her not to just invite friends, but anyone that she thinks would enjoy the products.
8. Tell her she only has to provide simple snacks. Don't do too much. It should be easy to have a party.
9. Display signs at the party of the Hostess Benefits.
10. Have ready-made hostess packets in case a guest books a party.
11. Publicly thank the hostess at the show and add that she will earn an additional 1/2 priced item for each booking made at the show.
12. When the new catalog comes out, hold a Hostess appreciation open house at your house. Give these 'old' hostesses a discount on purchases. Hopefully, they will book another party based on the new catalog.

Again, these are good tips to help your hostesses have a successful show. Hostesses are the center of an ISR's earning potential. Therefore, some time should be devoted to teaching, motivating, and helping your hostesses have a great party.

Welcome to Kele & Co!

Hello Sales Representatives,

This blog is meant to be your one stop shop for information on Kele products, how we can better provide our products to customers, and how you can achieve personal success as a Kele salesperson. We will post ideas, highlights from shows, interesting news, and tips on this blog as a way to stay connected to each other as you grow as a Rep and we grow as a company.

Please feel free to post your own comments and helpful hints to aid other saleswomen.

Thanks as always for joining the Kele family and we look forward to hearing from you!