Selling the "Real"thing....We're on the right track.

I just came across this marketing article. Thought it was interesting and I would pass along. We are in the high-end, unique jewelry market. So know the jewelry, know where it comes from, and how it is made. It will help you sell more!

Published:www.newsblaze.com
document.write(months[9] + " 17, 2007");
September 17, 2007
Consumers' Taste for High-End Jewelry Grew in 2006
New Unity Marketing Study Finds That Jewelry Consumers Traded Up to Higher-End Styles and More Expensive Designs in 2006

For jewelry and watch shoppers in 2006, there was nothing like the 'real thing.' According to new research by Unity Marketing, consumers traded up to more luxurious jewelry and watch choices -- and the more luxurious the better.


In 2006 American consumers spent $62.2 billion buying jewelry and watches, posting a dramatic 6.5 percent increase over sales in 2005 of $58.4 billion. But it was the luxury end of the jewelry market that experienced the strongest growth last year with sales of fine watches rising 39 percent and fine jewelry up 10 percent.


By contrast the fashion or costume segment in the jewelry market declined by 8 percent and sales of costumde watches were off by 20 percent, according to the latest statistics on the jewelry and watch market reported by Unity Marketing in a new market research study.


"The jewelry market went even more luxurious in 2006," said Pam Danziger, president of Unity Marketing and author of "Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience." "Jewelry shoppers moved more up-market in 2006, choosing to buy fine jewelry and watches more frequently, rather than their cheaper costume counterparts. With their eye on more expensive designs, they turned more often to specialty jewelry stores where they got expert advice which boosted their confidence to spend the substantial amounts they did for their purchases."