There is a woman named Belinda Ellsworth and she is a wiz at direct sales. Her website is www.stepintosuccess.com.
What is important to know is why people want to have shows. Here are the main three reasons
why people want to have a party for you:
1. People want to have fun. They want to be entertained and educated at the same time.
2. People want free product.
3. People are willing to help a friend.
You have the power to create the atmosphere. You have to create the 'fun'. Be positive, upbeat, introduce yourself, make small talk, and put people at ease.
In addition, she believes there is an 'opening,' a 'booking' talk, and a 'recruiting' talk that each of you should be doing at shows. You should put some thought into what you are doing to say...because first impressions are key. They will decide in the beginning and based on their first impression of you how much they are going to spend and if they will book a party.
So here is the suggested 'opening' talk:
- Introduce yourself.
- Ask how many have heard of Kele & Co.
- Tell them about Kele & Co and the jewelry (e.g. .925 sterling silver and genuine stone jewelry, priced by the weight). State that you are going to show the jewelry, what looks best on them, and how to use the jewelry to work with their wardrobe.
- You will love the jewelry the biggest problem will be figuring out how to buy everything you want:)
- The best part is there is a way to get a lot of jewelry for free...(this is a teasor)
- Tell a little bit about yourself...Why you do Kele & Co.
- What is the customer special (buy 4, get 4th 1/2 off)
Then about in the middle of the show, do a 'Booking' talk:
- Imagine a $230 shopping spree that you can spend on jewelry in one night? (The key is to say a $ amount versus the % and benefits...because people will remember the number, not all the benefits.)
- I can offer you a free shopping spree if you have a free night this month. It is so easy. It takes 8-10 average orders and/or collecting orders from friends.
- If you book tonight, you get an instant $50 credit regardless of how big your party is, plus 25% of sales, plus 2 1/2 priced items.
Then a 'recruiting' talk:
- Ladies, if any of you are feeling the crunch of the economy or want to stay home with your kids, just think about Kele & Co.
- On average, Kele & Co reps can earn $250 per evening.
- Just by having one party a month, you can eliminate one bill!
- If you have any interest, just talk to me and I have a packet of information that I would be more than happy to share with you.
Then at checkout, I would ask each person if they have any interest in earning $230 in free jewelry OR say 'did you get everything you want for free'....Then tell them about the 1/2 priced item they can also get. And finally, do not forget to tell them about the polishing cloth and how 100% of the profits go to charity.
In addition, here are some other suggestions:- Put out a bag containing Hostess Materials (e.g. catalogs, order forms, a sheet that details the Hostess benefits).
- Put out a gift bag containing a piece of jewelry that will go to a guest that books a party...so it is a 'surprise' gift. People love surprises.
- Hand out playing cards...the person with the lowest card gets a $50 item at that price if they book a party (however, this would come out of your commission...so if do only if you want:)
- Have a gift basket of items and raffle off for those who book a show that night.
- Make follow up calls to all of your customers.
YOU CAN DO IT LADIES! TAKE ADVANTAGE OF THE GREAT KELE & CO OPPORTUNITY AND CHANGE YOUR LIFE.
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